![]() ![]() Link building is an important tool for business growth beyond the realms of search engine ranking: it is a great way to build, grow and enhance a brand. These links are obtained by creating content, participating in social media or commenting on other blogs. Why Link Building Link building is a process of acquiring links pointing to your website. ![]() Quality is critical to your success, and this is what we are going to focus on but how do you assess the quality of a site? First, you need an understanding of why link building is so important. Relevance and authority are key to ensure a site’s ranking. Bots were once used to analyse the sites for their content and the number of links to it, but they now scrutinise the backlinks to a page to determine its quality and ensure that they are not unnatural or manipulative. However, Penguin also evaluates sites by the links that connect to it. Google’s first Penguin update was released in 2012 since then, much noise has been made about how a site’s content is the key factor to influence search engine page ranking. to clarify the page’s ranking position on their search engine pages.The links enable the user and the search engines’ bots to navigate through the internet and individual websites with ease to find the information that they are seeking. Link building is the process of acquiring links from external websites through to your own. This quote from Google’s John Mueller in 2016 shows that backlinks are still number one for delivering any notion of trust and relevance to Google. “ Literally hundreds of Google ranking factors go into “who gets visibility” decisions, many of which are drawn directly from your backlink profile.” One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links Hyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. ![]()
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