![]() ![]() Experts predict this isn’t likely to change that much in the future. These numbers are still very high when compared with the international market for Prime.īut clearly, the market penetration drops significantly for people above the age of 34. This drops down further to 60% for internet users aged 55 years and above. Young Adults make up the vast majority of Amazon Prime users.Īccording to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.įor internet users aged 35 to 54 years, only 68% have a Prime subscription. While a diverse range of demographics uses Prime, a prominent demographic stands out more than the others. Demographics Of United States Prime Subscribers That’s why Amazon is pushing Prime in other parts of the world. That means everyone in the US that wants a Prime subscription has purchased one. The reason that the growth rate is expected to slow over the next 2-5 years is because Amazon is likely to reach market saturation in the US. Here’s the breakdown of paying Amazon Prime members:ĮMarketer has predicted that the number of Amazon Prime users in the United States will reach 168.3 million by 2025. ![]() If Prime subscribers were a country, it would be the 8th biggest country in the world by population!Īmazon has managed to double its Prime users from 100 million in 2018 to 200 million in 2022. Today Amazon currently has 200 million Amazon Prime members around the world. Global SubscribersĪmazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Here are all the user Amazon Prime statistics worth knowing. This has helped increase Prime subscribers by up to 25%. While most Amazon Prime members are in the US, Amazon has been pushing the service in other countries. Amazon Prime’s SubscribersĪmazon Prime’s subscriber rate has been growing consistently since 2011. Members pay for the subscription and often spend more on Amazon than if they didn’t have the subscription. The most interesting thing about Amazon Prime is that it has increased sales for Amazon. 9 out of 10 people get an Amazon Prime subscription because of its free shipping.The average Prime subscriber spends about $1,400 dollars per year.About $25.21 billion US dollars is generated yearly from Prime and other subscription membership services.Amazon Prime is now available in 23 different countries worldwide. ![]() Amazon sold more than 100,000 items per minute during Prime Day.Sales during Prime Day on Amazon reached over $12 billion in 2022.Amazon Prime now has over 200 million Prime members. ![]()
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